App Store Optimization (ASO)

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App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry)

App Store Optimization is the best user acquisition channel! Focusing on search ranking within the App Store can help you gain QUALITY users COST EFFECTIVELY. Gummicube has exclusive data and algorithms from 1000's of campaigns to help your App Store Optimization.

Key ASO Factors that Gummicube focuses on :

  • App Title : Tell users about your app.
  • App Keywords : What are users looking for?
  • App Reviews & Ratings : What are users saying about your app?
  • App Description : Describe everything about your app.
  • App Logo : Make a first impression.
  • App Screenshots : Show off your best features.
  • App Publisher Name : Who's making your app?
  • App Category : Where does your app fit in?

Optimization Process :

Step #1: Root Keywords (we use your app niche to start our research from)
Step #2: Brainstorming (we spy high ranked competitor apps with Sensor Tower tool to come up with more ideas)
Step #3: Synonyms (we use synonym tools to find keywords with lower difficulty)
Step #4: Keyword Mixer (we use keyword mixer to come up with the list of potential phrases)
Step #5: Appcodes Tool (we use Appcodes tool for checking phrase popularity)
Step #7: Extracting the best phrases and creating keywords and SEO rich title for your app as well as making a selection of appropriate app category
Step #8: Word Counter Tool (we use word counter tool to optimize your keyword list)
Step#9: As per client request we use AppCodes tool for monitoring keywords

There are so many factors to consider when optimizing for App Store search. You could spend all of your time trying to optimize every month – but missing one factor could cost your app. Leave this work to us. We take a full service approach and have the proprietary data, services and experience to make your App Store Optimization successful.

  Start optimizing your app today